Luna was founded in Athens, Greece. Thanks to the owners' wealth of experience and the unrivalled quality of workmanship and materials, which was unprecedented in Greece at the time, the company quickly made a name for itself. It moved its headquarters to Italy, near Milan, the ideal place to find innovative materials, inspiration for design and commercial development.

Here, Italian design studio Asolo, its owner and designer Bernardo Emilia, and a team of eight stylists design all Luna brand underwear.

The internationally licensed and innovative Miracle Cup bra is created, which increases cup size by 1½ sizes in a completely unique and natural way. This is followed by the Secret Sense lingerie collection, designed to cover 100% of everyday needs and be invisible under clothing. "We used Italian SENSITIVE® fabric, which is exceptionally soft and environmentally friendly."